MAKE OUT FOR A CAUSE…
Fashion Against AIDS BY H&M, the initiative that combines fashion to combat AIDS.
It was in 2008 that the Swedish brand has launched this campaign, and has so far been raised over 5 million, distributed among several organizations active in combating the disease. Among them are the United Nations Population Fund, the MTV Staying Alive Foundation, YouthAIDS and Designers Against AIDS.
This year’s theme is “Kiss for a cause”, and once again the donation will be 25% of the profits from the sale of each piece. Graphic patterns and tribal, a wide range of bright colors and appealing, the inspiration, that blends the look with the trendNeon Navajo, making the collection relaxed, it’s an invitation to the summer festival season. See the collection on www.hm.com